Takeshi S S من عند Kołczygłówki, بولندا
هذا كتاب مضحك للغاية (يضحك بصوت عالٍ) عن تجارب المؤلف وهو يقوم بتفتيش أثر الآبالاش. لقد سمعت أن الشريط الصوتي هستيري للاستماع إليه.
Like a previous reviewer said, this isn't "required reading" (despite the blurb on the cover); it's probably not going to change the way you think about clean tech or anything like that. What this book *is* is an optimistic overview of the state of clean tech today and some of the challenges it still faces. It isn't *super* deep, but it can be a really good starting point if you want to learn more about different clean tech sectors because... -you're thinking about investing money in clean technologies -you're a government official trying to bring clean tech innovations or industry to your city/region -you're starting school or thinking about changing jobs and want new ideas for your career path -you want to be a clean tech entrepreneur -you're marketing a clean/green product (There's a basic but really solid chapter on marketing clean tech well - in short, if you want to sell to the mainstream, then don't market it based solely on green elitism or environmental guilt. It has to look as cool, work as well, and cost as little as your competitor's product before *most* people will consider it.) -you're simply curious about what's been going on in the field nowadays It's a quick read. The book mentions plenty of individual companies and technologies without going into too much depth; you can easily google them for more information.
This book was an interesting read about business and (more importantly) shoes. I am not a business person, but this book was obviously written to appeal to lay-readers like me so the business elements were well-explained and, I suspect, fairly rudimentary. I picked up the book because it was about Jimmy Choo shoes, and it did deliver an interesting look at the early development of the brand. Unfortunately, the writing got repetitive and rather gossipy; I was much less interested in the details of Tamara's divorce that in the details of Jimmy's ouster from the company, but the book is much more about Tamara and her life than about Jimmy Choo and his. All in all, an enjoyable read despite the lack of substance.